Nike Women – The Rise Of The Unapologetic
Holly Burgess, an Auckland based photographer, has created a zine in which the aim is to inspire women to be more than the shape of their body, more than their Instagram following, and more than whatever box society put them in. Women with something to say, who are saying it loudly and without reservations. Women who embody an unapologetic attitude.
Once commissioned by Nike to produce the zine's campaign film, we pulled together a fresh creative team that included young filmmaker Calum McCartie and Milkshake Models founder Keelan Bowkett to bring a unique perspective and approach alongside our director Matt. The film was then fittingly cut to a new release from JessB titled 'Soul Free'.