A.J. Greenwood

A.J. Greenwood is a director with a sharp eye for performance and a natural instinct for emotion. With a background in theatre and film, her work is defined by a deep sensitivity to people and place - bringing clarity, intimacy and depth to both commercial and narrative projects.

A.J. brings a collaborative, actor-led approach to set, drawing on years of experience as both a performer and director to shape layered, empathetic work, often balancing stylised design with playfulness and humour.

Equally at home in crafted, conceptual spaces, nuanced social documentaries or playful brand campaigns, A.J. blends aesthetic instinct with purpose-driven storytelling and a strong cinematic touch.

Spark - Skipping Stones

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Spark - Skipping Stones

Worksafe - Meerkatting

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Worksafe - Meerkatting

Wattie's - Feed The Love

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Wattie's - Feed The Love

ChildSafety - One Talk At A Time

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ChildSafety - One Talk At A Time

NZ Blood Service - Reserve Bench

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NZ Blood Service - Reserve Bench

Spark x OUTline - Hunter

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Spark x OUTline - Hunter