Greg Wood

Greg Wood came to directing through graphic design and creative direction, and it shows in the way he composes a frame — dynamic, tactile, deliberate. His work pairs bold, design-forward craft with a surprising emotional pull, and he'll happily do both in the same spot: stylised one moment, quietly human the next.

He's hands-on to the point of obsession, as involved in the edit and the mix as he is on set. A musician himself, he brings a composer's ear for rhythm and tone, often shaping the score and sound to build the emotional texture of a film from the inside out. That instinct for pace and precision isn't a coincidence — off the clock he's usually riding, rebuilding or racing motorbikes, and the same detailed, kinetic sensibility runs straight through his work.

His campaigns span Volkswagen, Samsung, Sky, Rebel Sport, the New Zealand Navy and Holden — work that's strikingly crafted, often playful, and always considered.