DoorDash Introduces Unlikely Kiwi Superhero
Behind The Scenes
Supernormal director duo THUNDERLIPS and FEDERATION’s Brad Collett and Bobbie McKay tell LBB’s Tom Loudon how they created ‘Dash’ and got approval from Brian May and Queen’s legal team to use the “perfect anthem”
DoorDash has introduced a superhero, reimagined a classic anthem, and produced a series of films with FEDERATION and Supernormal to strengthen its brand presence in New Zealand.
For its biggest local brand campaign to date, DoorDash introduced ‘Dash’ – the fast and friendly delivery hero who is always there when hunger strikes.
Dash’s anthem is Queen’s famous track ‘Flash’ – now re-recorded and remixed into a bespoke campaign track called ‘Dash!’ with Brian May’s blessing.
Read more of the story over on Little Black Book.
