AA Motoring
Logan Marshall
AA wanted to reconnect with New Zealanders. And when you’re Kiwi, there’s no better way to connect than through humour.
Research shows that Kiwis know less and less about their cars but they still want to look like they do. Rather than making people feel bad about this, we shared a laugh by creating a series of lighthearted 15 second TV spots as part of their new brand campaign, ‘It's Not What You Know, It's Where You Go’.
Credits
Exec. Producer
Matt McKenzie
Producer
Michelle Delaney
DOP
Mason Bennett
1st AC / Focus Pull
Andy Lau
1st AD
Logan Marshall
Sound Recordist
Shaun Logan
Gaffer
Spencer Locke-Bonney
Lighting Assistant
Andrew Garfield
Hair & Make Up
Carron Wells
Editor
Jake Hanley
Colourist
Matic Prusnik
Audio Post
Liquid Studios
Agency
MediaR Spitfire
