D-Max Tough
Matt McKenzie
Isuzu was faced with a problem, albeit a pretty good one. D-Max owners were too attached to their utes - holding on to them for so long, the second-hand market was going somewhat stale.
Working with a talented, agile crew, we shot 30, 60 and 90-second spots and out of home executions with Isuzu owners in the North and South Island. Starting out as a direct to customer campaign, this was later rolled out to the wider market via social channels and strategic TV spots and has been credited with over 25% of all sales since its launch.
Credits
Creative
Jeremy Taine
Director
Matt McKenzie
Producer
Michelle Delaney
DOP
Mason Bennett
B-Camera
Riley Heslop
Sound Recordist
Cody Wilcox
Production Assistant
Niko Trashkov
Editor
Archie Porter
Colourist
Mikee Carpinter
Audio Post
Liquid Studios
