Voices Of Hope
More athletes than you know face mental health challenges.
Behind the Jersey is a campaign we're very proud of, working with Voices Of Hope to remind New Zealand that our athletes are real people too.
Behind the Jersey presents a series of impactful and emotive interviews with a range of New Zealand athletes who share their personal stories for the very first time in a bid to spark conversations and bring awareness to mental health in the sporting world.
The full campaign includes four long form interviews with prominent New Zealand athletes, an OOH stills campaign, broadcast and online campaign videos and a suite of mobile-first social assets.
Credits
Agency
Someday Studios
Creative Director
Henry Hewat
Director
Fernando Hart
EP
Matt McKenzie
Producer
Michelle Delaney
Client Lead
Al Keating
DOP
Mason Bennett
1st AC
Sam Matthews
Gaffer
Lucas Baur
Best Girl
Jax O'Gary
Art Director
Royce Dawson
Sound Recordist
Cody Wilcox
HMU
Melle Van Sambeek
PA
Niko Trashkov
Online
Leon Woods
Colourist
Mikee Carpinter
Audio Engineer
Keegan Meiring
