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Supernormal is an independent, creative production studio, based in Aotearoa.

Our team of award-winning directors and passionate, next-generation filmmakers are fuelled by authentic storytelling across commercial production, branded content, and documentary formats.

Dedicated to nurturing bold ideas and putting our talent first, a pairing of industry experience and creative excellence with a responsive and elegant approach to commercial film has produced an end-to-end capability that is intelligent, creative and agile.

Collaborating with some of the most beloved brands, and their agency partners, we believe in not only delivering the highest quality of crafted stories, but helping build brands that are loved by their audiences, across all platforms.


Matt founded Supernormal after seeing the need to rethink the traditional production format. His hands-on approach to his work has taken him around the world, leaving fingerprints on projects in almost every continent.

For new business and development enquires, contact Matt below.

[email protected]
+64 21 071 2594

Michelle brings twenty years of industry experience to Supernormal having produced global campaigns for some of Aotearoa's most respected brands. Whether it's capturing the essence of a small-scale documentary or orchestrating large commercial productions, Michelle has effortlessly built strong bonds with clients, creatives, and crew members throughout her career which included a three-year stint in London.

For new business enquires and director availability, contact Michelle below.

[email protected]

Amanda brings with her an innate understanding of the production process from a decade agency side. With her experience managing client relationships, acting as medium between director, production team and client, to her long-standing relationships across the NZ agency landscape, she has been the perfect addition to Supernormal.

For new business enquires and director availability, contact Amanda below.

[email protected]

Select Clients

AA Motoring
Asahi Beverages
Bastion Shine
Bank of New Zealand
Cloudy Bay Wines
Colenso BBDO
Commercial Bay
David Dallas
DDB Aotearoa
Dynasty Sports
Genesis Energy
Isuzu Utes
Les Mills
Lewis Road Creamery
My Food Bag
Ngāi Tahu
Nodi Rugs
NZ Rugby
One New Zealand
Pepper Money
Red Seal
Rotoroa Island Trust
Someday Studios
Sony Music
St John
Universal Music
Z Energy


We wish to create a more diverse and equitable industry that embraces cultural richness, both in front of and behind the camera. We are committed to producing genuine and captivating stories that truly reflect the essence of Aotearoa. We fully acknowledge and honour the unique position of Māori as tangata whenua and uphold our responsibilities as outlined in Te Tiriti o Waitangi.

We understand that this is an ongoing journey that requires constant reflection, measuring progress, and engaging in meaningful, inclusive dialogue. We are committed to investing in tools and practices that enable us to assess and report on our company culture, processes, and pathways, with the goal of ensuring equal opportunities for marginalised voices in the industry.