BCITO Takes the Nation on a Tour

As New Zealand’s leading apprenticeship provider with over 34 years of experience, BCITO is solidifying its role as the driving force behind Aotearoa’s building and construction trades. With a proud history of training more than 55,000 skilled tradespeople, BCITO’s latest campaign developed by EightyOne, is an energetic tribute to the people who literally build New Zealand.

Bespoke billboards have put a twist on classic town welcome signs to highlight how many BCITO trained tradies are living in Kiwi communities big and small. While in video, we are reunited with Neil, the accountant and once sceptical father of an apprentice, as he travels the country making sure these signs are up to date.

Chris Bleackley, ECD at EightyOne, said, “Trust and ambition have been the building blocks of our ongoing partnership with BCITO and we are delighted to share this campaign with New Zealand. Big thanks also to Supernormal for coming on the journey with us.”

I've long admired EightyOne's work—their sharp wit and unforgettable concepts have a way of sticking with you" says Supernormal director, Vince McMillan

"So, getting the call to hit the road with a beloved character felt like the perfect next chapter, both for the brand and for myself as a storyteller. Bringing together comedy, those unmistakable New Zealand quirks and character-driven storytelling is my sweet spot. This is where I get to do what I do best—turn humour and heart into something audiences can feel."